Make it big like Broadway!.... Jazz hands...Spirit fingers...

So lets talk about the age old print ad. Its been out there since 1704 when they were seeking a buyer for an estate in Long Island. So why, if it is so old, do we still choose to use it? Thats easy... cause they work. You're sitting in a waiting room, coffee shop, police station, etc., and no one is texting you. What do you do? You pick up a magazine or newspaper and start page flipping for something shiny enough to draw in your attention. The part of this temperary entertainment you might not think about are what ads you choose to be subjected to by your magazine selection? You see that is the beginning of the ad's adventure. One must pick the correct magazine category to get to the people who are most likely to buy their products. So you pick up a Sports Illustrated, which is a consumer magazine. The ad producer's target market is not going to soon be moms, it will be men and sports fanatics. So now we move on to where you are. Because Sports Illustrated is a national magazine, the ad will not be for something specifically in Plover, WI, because anyone who reads this that is not in WI will lose interest in the product and ad unless they are a fanatic for the product or brand being advertised. Now for size... because this is a male directed magazine, size will matter. The bigger and more colorful the more attention it will draw.

Now for the fun part, where I get to show you slightly naughty pictures and answer questions for class....

 

 

Answer the following questions as if you are the media planner for the ad you selected:

 

1. Who do you think the advertiser wants to reach?

• The advertiser wants to reach a large number of people due to the fact this ad was placed in a nationaly distributed magazine that sells thousands of copies, especially since this copy was the yearly swimsuit edition.

2. Why did they use print?

• Because its easier to hide from their wife than their browser history. But on a more serious note, this magazine will sit in an office, bathroom, library, what have you, for a minimum of a month, which will make it so the reader has more time to appreciate the lady... and ad.

3. What are the brand objectives?

• This brand's objective is to draw you in with sexy and seal the deal with an iPhone app. Hell, if I had the money, I would buy a Lexus after seeing this ad.

4. Why did they specifically select the publication selected?

• This ad goes along with the theme of this magazine and also has the sex appeal that will draw in a majority of the readers of this publication. This is why they specifically selected this publication.

LIVE HARD!

" X-Scream magazine is a fictitious magazine which is dedicated to extreme sports of all kinds. The company would like to dedicate some of its advertising budget to banner ads."

This is what I need to work with people. . . For starters, I would go with websites that would go along with sports that are on the extreme side. Like REI - one of the coolest outdoors stores out there. They sell everything you would need for pretty much every sociably acceptable extreme sport out there, along with having huge climbing walls in there stores and instructors to educate you with their products. So naturally this site would fit well with the X-Scream magazines niche. Also, Shaun White's website would be another great place for a banner ad. Because well its Shaun White and he can do ANYTHING EXTREME... and he is gorgeous... and also because he is a well known extreme sports star. 

I have provided a banner ad that I feel would draw people in and spark their interest to subscribe to this magazine. I feel that making the banner ad "edgy" would cater to the extreme sports demographic and draw them in to "click" on the banner and redirect them to the X-Scream website.

Who needs fans when they have pants like these?!!!!

Facebook...the new Myspace, but not quite, cause you can't have your own little list of music that expresses your feelings, and you can't put up explicit pictures of ladies right there on your profile page. However, both Facebook and Myspace are great tools to connect with friends, family, fellow workers, and pedophiles. Well, now that Mark Zuckerberg no longer owns Facebook, there have been a lot of changes. One of which is that companies use it for marketing. They have their own little company pages that provide lots of things to suck you in and prevent from your blog post getting done before its due date. 

Some of the company blog pages that I happen to be a fan of myself are:

• Dan's Comp, the place to go for everything and anything BMX. They suck you in with their "About Me" section by explaining their commitment to customer service and providing a number to contact a real person to answer your real questions. They also use Facebook for exclusive giveaways to people who 'share' and 'like' their posts. However, my favorite aspect is their free catalog you can sign up for, either on line or via phone call. It gives you bright, colorful pictures of all the merchandise, so you can see what you're getting.
• GUESS, on brand that combines sexy, expensive and Adventure into one line of apparel and accessories. The first thing I fell in absolute Facebook love with on the Guess page was there life evens line. It is pretty thuro from start of the company to now. It was really cool being able to see everything a company has done all on one time line. Also they provide LOTS of links to there many online pages and websites. Along with all that great stuff they have lots of pretty people showing off there products in situations that really embrace the company's culture of young, sexy, and adventurous.
• Doc Johnson, a place for people 18 and over. This Facebook page is full of great things to pull you in from bright colorful pictures of there merchandise (witch is good cause who wants to guess what a sex toy is going to look or be like?) to information about stores opening up with great deals going on. They also have contests to win some of there merchandise, along with pictures of pretty people witch to me is always a win. Moreover they have lots of tips and tricks for the bedroom you can share and like, to become a sexpert. 

CarPlate DinnerYum!

I am a CIT(Chef In Training) at Christian's Bistro in Plover WI, and it is the best job in the world! I love my coworkers, the businesses mission, how much we support our community and my amazing boss, who pushes me to do my best and enjoy life one plate at a time. The only thing I don't like about it is that now that I am back in school and I can't work nearly as much as I would like to. I can remember this summer, it didn't matter what I felt like when I woke up or how drama filled my life was or how I didn't have money to pay the bills, cause as soon as I walked in the back door and saw Chef nothing but the Bistro mattered. I was able to drop everything and make amazing food that people enjoyed eating.

The best thing about food is that it does not care. You can be poor, Black, sad, Jewish, racist, mean, short, gay, republican and guess what? The food won't cook any differently if you're any of these. I can be me and make it into my form of art and it will almost always turn out perfect... unless I forget to set a timer and burn the sin out of it... than its no bueno.

Picture this...

Art Type!!!

Ad creation and layout are not just picking a visual focus point and calling it good. Oh no, its much more than that. In this blog post we cover.... wait for it...Art Type!!! Everyone in the crowd gets a new car. (But not really cause I am not Oprah)

So we will cover Line Art (Any artwork or type that is comprised of a solid color, such as black), Halftones (dots merge to give an illusion of continuous tone to the naked eye....your eye is a pervert and should put some damn pants on), and Four Color (all colors being printed by combining the three primary yellow, magenta, and cyan with black.)

This ad is a simple line art. It works because you can understand the image and the random reverse pervert image as well, and unless your looking for the dirty image, it does not take away from the information provided by the ad.

 Oh how I love Halle Berry in her Catwoman suit... any way this ad used the halftone approach to getting the "oh so gorgeous" Catwoman on it's ad without having to waste all the ink on her black leather suit. It's great because comics sometimes use halftones in their art so this ad is, if anything, using this.

This ad is not only crude and funny but also uses the four colors to create the image. The full spectrum of color is good for this ad so the box of tampons will be discernible at the store. Also with the skin of the people it adds more of a sex appeal than black and white would, which gets men to want read it.

Something for the Mama's and the Papa's... if you know what I mean

Oh, the wonders of a print ad. They come in all shapes and sizes and have all sorts of ways to draw you in. Such as their subject of visual focus. The subject of visual focus is what determines how the big idea is executed.

This, for example, is provocative ad that uses a negative appeal for its visual focus. This is done so by pointing out what will happen if you don't use the product. So remember your BJ's this holiday season.

 

 

 

 

 

 

 

 

 

This ad went with the user benefit focus. It illustrates how the products will benefit you when used. The ad shows how the anti-aging cream has helped this lady stay ugly for years.

 

 

 

 

 

 

This is a personal favorite of mine, and not just because there are pretty people to look at. This ad is using product in use focus. This ad is showing how the view finder on the camera will auto find all the faces when it’s focusing. Also, did you notice the creep in the room? Freaky!

 

 

 

 

Now, I am assuming after all these great examples, you (the reader) are now an expert in the subject of visual focus. So go out and find some fun ones and blog about it or something.

 

Its not just wrong its stupid!

Really Georgia... really??!?!? First you steal our peaches but now our perverts too?

All joking aside, this is a great example of a newspaper headline that I don't think is very effective. First off, it has sexual innuendo... for boner, whilst talking about sex offenders. It’s funny for something like the tabloids but it’s totally offensive, which takes away from the fact, that it is stating a fact. This will turn the reader away with a bad taste in their mouth and a bad image of your paper. I will admit that it has a wow factor that may draw some attention, but I don't think a local newspaper wants that kind of attention. I would have went with something along the lines of 'Sex Offenders Resort to Woods for Residence.' in the News classification of headlines (because it’s informative and factual) or 'There are Sex Offender Bears in Them Woods' (because it’s Georgia and acceptably provocative) if you're still trying to be somewhat crude.