Oh, the wonders of a print ad. They come in all shapes and
sizes and have all sorts of ways to draw you in. Such as their subject of
visual focus. The subject of visual focus is what determines how the big idea
is executed.
This, for example, is provocative ad that uses a negative
appeal for its visual focus. This is done so by pointing out what will happen
if you don't use the product. So remember your BJ's this holiday season.
This ad went with the user benefit focus. It illustrates how
the products will benefit you when used. The ad shows how the anti-aging cream
has helped this lady stay ugly for years.
This is a personal favorite of mine, and not just because
there are pretty people to look at. This ad is using product in use focus. This
ad is showing how the view finder on the camera will auto find all the faces
when it’s focusing. Also, did you notice the creep in the room? Freaky!
Now, I am assuming after all these great examples, you (the
reader) are now an expert in the subject of visual focus. So go out and find
some fun ones and blog about it or something.
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